What is SSL?

Importance Rating of 10/10

SSL stands for Secure Sockets Layer. When you visit a website that starts with HTTPS, that means there is an SSL certificate installed on the web server. A SSL certificate is what allows websites to use HTTPS and establish encrypted connections.

When a website has an SSL certificate installed, it is accessed using the HTTPS (Hyper Text Transfer Protocol Secure) protocol, as opposed to the regular HTTP protocol. This is indicated by a padlock icon in the browser’s address bar, reassuring users that their connection is secure.

SSL certificates are used by any website that handles sensitive customer information, especially those involved in e-commerce, financial transactions, or data collection. They play a crucial role in ensuring data privacy, protection, and building trust with users.

How do I get SSL?

Many web hosting companies now offer free SSL certificates through initiatives like Let’s Encrypt. This has made it easier and more accessible for website owners to secure their websites with SSL.

An illustration of a woman holding a key to indicate website security

Let’s Encrypt is a free, automated, and open certificate authority that provides SSL certificates. It offers domain-validated certificates, which means they verify your domain ownership but do not include extensive verification of your organization details.

Let’s Encrypt and other free SSL certificate providers offer automation tools to simplify the process of obtaining and renewing SSL certificates. This automation eliminates the need for manual certificate generation and installation.

Despite being free, SSL certificates provided by reputable sources like Let’s Encrypt offer the same level of encryption and security as paid certificates. They provide the necessary encryption to secure data transmitted between a user’s browser and your website. As well, free SSL certificates from Let’s Encrypt are widely supported by modern web browsers and operating systems. They are recognized and trusted, making them suitable for most websites.

Free SSL certificates may have certain limitations compared to paid ones. For instance, they typically offer domain validation only, which means they do not include extensive verification of the organization’s identity. Additionally, there is limited technical support for free SSL certificates.

Why is SSL important for SEO?

  • Security: SSL ensures a secure and encrypted connection between a user’s browser and the website. Google values security and has stated that it is a ranking factor in its algorithm.
  • Data integrity: SSL certificates prevent data tampering and provide authentication, ensuring that the information exchanged between the user and the website remains intact.
  • Trust and credibility: SSL certificates display a padlock icon in the browser’s address bar, indicating that the website is secure. Users are more likely to trust and engage with websites having this visual assurance.
  • Performance: Many SSL certificates use HTTP/2, which can improve site loading speeds, thus positively impacting SEO rankings.
5/5 on Google
Tresseo is a Canadian Website services company in Ottawa, Canada.
All rights reserved © 2024 TRESSEO