Avoid Images of Text or Tables

Images of text or tables are bad for SEO and web accessibility because search engines such as Google cannot easily read and interpret the content from image files, and the same goes for people using screen readers. There are instances, especially for design where you may want to use images with text but if you do, ensure you include the words or relevant desired keywords in the image’s alt attributes.

Importance Rating of 7/10

When images of text or tables are used instead of plain text, this makes it difficult for users to access the information, navigate the page, and understand the information.

Additionally, if an image file does not have proper keywords applied to it, it may not even be indexed or ranked by search engines, making it very difficult to locate.

Therefore, images of text or tables should be avoided whenever possible in favor of plain text in order to ensure that the content on a web page is fully visible and accessible.

Search Engine Optimization (SEO) impact: Search engines primarily rely on text to understand and index web content. When you use images of text instead of actual text, search engines may not be able to read and understand the content. This can negatively affect your website’s search engine rankings and visibility. Providing text-based content allows search engines to better understand your website and improve its SEO performance.

An illustration of a person holding a table of squares where words would be better

Accessibility: Images of text are not accessible to users with visual impairments or those who use assistive technologies like screen readers. Screen readers cannot interpret the content within images, leaving these users without access to crucial information. By providing text alternatives, you ensure that all users can access and understand your content, making your website more inclusive.

User Experience (UX): Images of text may lack the flexibility and functionality of real text. Users may have difficulties resizing the text, adjusting its contrast, or translating it into other languages. Additionally, images of tables without text versions can be challenging for users who rely on screen readers or keyboard navigation to understand tabular data. Providing text-based content ensures better usability, allowing users to interact with and manipulate content according to their preferences.

Mobile-friendliness: Images of text may not scale or present well on different screen sizes, especially on mobile devices. This can result in a poor user experience for mobile users, who form a significant portion of website visitors. Using actual text allows your content to adapt and be more easily readable across various devices, improving mobile-friendliness.

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