Clean URLs

A clean URL refers to a web address is easy for users to read understand.

Some examples of clean URLs include:

www.example.com/productswidgets 

www.example.com/blog/how-use-widgets

As opposed to complex URLs like:

www.example.com/index.php?page=contact 

www.example.com/store/view-items.php?category=widgets 

www.example.com/posts/2018-january/post-132

Clean URLs only use necessary words, (-) instead of underscores (_), and omit things .php, query strings, or random IDs.


Here are some key reasons why clean matter:

  • Usability: Clean URLs are much easier for visitors to read, understand, and interact Complex URLs containing special characters code make the site seem amateurish.
  • Brand: A structure helps reinforce branding and recognition. Visitors will better and recognize a brand from seeing consistent, logical.
  • Navigation: Simple, descriptive URLs allow users better predict page content before clicking This aids information finding.
  • Trust: Clean URLs give a more professional impression that builds user trust in website. Overly complex or messy URLs look questionable.
  • SEO: Search engines factor URL structure into relevance signals. Clean URLs help pages for keywords contained in the URL.
  • Sharing: Clean URLs are easier to accurately share, remember, and type out. This aids word-of-mouth referrals.
  • Analytics: Simple URL structures without lots of parameters facilitate better analytics, as pages are easier to categorize.

In summary, clean URLs are a vital aspect of modern website design. Prioritizing simple, logical URL structures improves usability, branding, conversions, SEO, analytics the overall user experience. A clean URL strategy should be part of any website plan.

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